BIMI requires minimum technical standards to authenticate your e-mails.
v=spf1 include:_spf.ikea.com include:spf.protection.outlook.com -all
BIMI requires a restrictive policy for dealing with fake emails.
v=DMARC1; p=reject; fo=1; rua=mailto:dmarc_rua@ikea.com; ruf=mailto:dmarc_ruf@ikea.com
BIMI requires your logo in a specific format and a verifiable certificate.
v=BIMI1; l=https://www.ikea.com/ext/bimi/logo.svg; a=https://www.ikea.com/ext/bimi/cert.pem;
Brand Indicators for Message Identification
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